Briggs & Riley, the New York based premium luggage brand, announced that it has aligned its global pricing in order to ensure consistency for customers around the world. The pricing re-alignment is intended to benefit customers outside the US by reducing retail prices of Briggs & Riley’s premium luggage to customers, and further align the global market prices with Briggs & Riley’s global prices.
The move comes amid Briggs & Riley’s accelerated worldwide expansion, with additional locations opening in Europe, China and across Asia.
Briggs & Riley CEO Richard Krulik commented, “At the heart and soul of the Briggs & Riley brand is a commitment to our customers. We work very diligently to create the most performance driven luggage in the world, and we stand behind our product by providing the only lifetime guarantee in the luggage industry.”
The Briggs & Riley brand is available through more than 600 fine specialty retailers and select high-end department stores in North America, Japan and Europe, including the renowned London department store, Harrods, and top luxury department store Lane Crawford in Hong Kong and Shanghai.
For a full list of global retail locations, and for information on how to register your bags or activate your global lifetime warranty, visit the Briggs & Riley Global site, www.briggs-riley.com.